Tru Soldiers

Posts Tagged ‘menu cover’

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In food business, clients are often driven by good food and customer service. Restaurant owners usually build clientele through these factors. What they do not realize is that menu covers can used to improve sales.

Customers sometimes judge the restaurant in terms of the menu covering. Lousy packages reflect a sense of unprofessionalism and lack of cleanliness that will drive customers to competitors.

In most cases, diners can remember the place where the restaurant is placed but not its name. Owners should ponder on this carefully because this might mean bad for the business. If the store will move to a new location, customers will simply look for a new place to eat instead of following them to their new location. Customers will also have a hard time recommending the store to their friends because they cannot remember the name. Customers will not only lose recommendations but future customers.

Covers leave a lasting impression to customers. Untidy packages yield the feeling of unprofessionalism and lack of cleanliness, aside from driving customers away. To avoid such scenarios, owners should be aware on how to increase sales using menu covers.

Proper Positioning of Logos and Names Stores are often recognized from afar through its logo. People can sometimes remember more the logo compared with the name. In menus, both logo and name should be in a noticeable area like the front cover, or in header and footer in every page.

Consistency in Letter Style Typical menu uses three letter styles for section headings, text bodies, and highlighted items. The menu should follow the same font style from cover to cover except in special cases like a certain theme being implied by the restaurant. But in general, it is always safe to follow the three-font rule.

Cover Design Based on Local Area Though uniformity in typeface should be observed, menu and cover design should not necessarily follow the same design. This is applicable for stores with many branches. One branch can have different cover design to reflect the desired ?feel? of the restaurant. It is also considered by some as a part of their strategic plan because customers can experience different themes for every branch they visit.

Menu Layout and Content Do not confuse the customers with scattered menu items. Diners usually scan the menu from the upper right portion to the lower left portion, following a reverse ?Z? pattern. Owners can utilize this generalization to strategically place their house specialties in an easy-to-notice spot. The content should focus on the item and not on common knowledge. For example, do not include ?patty with thick slice of cheese in a yummy bun? as a cheeseburger description. Recommended items, specialties, and unfamiliar dishes should be emphasized instead for higher profit.

Back Cover and Other Enclosures Pictures of ordinary customers enjoying their food, or families bonding together over a pizza are a good thing to be placed in the back cover. This is to show that the restaurant can serve well to diverse clientele. Business information like addresses and contact details are also a good idea for back covers. Customers might take note on this for future reservations. Owners can also place enclosures like surveys at the back for them to have an idea for further improvement.

Owners can experiment on different ideas to improve sales through menu covers. But they should not forget the main philosophy of having a food business, and that is to provide great food and excellent customer service.